LinkedIn wasn’t built for low-skilled job seekers, so Facebook is barging in. Today Facebook is rolling out job posts to 40 more countries to make itself more meaningful to people’s lives while laying the foundation for a lucrative business.
Businesses will be able to post job openings to a Jobs tab on their Page, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews.
TechCrunch first spotted Facebook testing the Jobs tab in late 2016 before it rolled out in the U.S. and Canada last year. Facebook partnered with ZipRecruiter to bring more job openings to its platform. And now the features are rolling out in Brazil, the UK, France, Germany, Italy, and Spain on iOS, Android, and the web.
“One in four people in the US have searched for or found a job using Facebook” writes Facebook’s VP of Local Alex Himel. “But 40% of US small businesses report that filling jobs was more difficult than they expected. We think Facebook can play a part in closing this gap.”