Twitter lost the deal to stream the NFL’s Thursday Night Football games this year to Amazon, but today the company is announcing a new multi-year agreement that will bring live football programming to its service. According to the NFL, Twitter will stream official NFL video and other content to fans year-round, including a new 30-minute live digital show that will air on Twitter five nights per week, during football season.
The show will be hosted by NFL Network talent and will focus on covering “breaking news, game highlights, key storylines, fantasy projections, team power rankings, pre-game updates,” and more, the organization says.
In addition, the live pre-game coverage will include Periscope broadcasts like play warm-ups and sideline interviews, designed to give football fans behind-the-scenes access to teams on game days.
This live footage will be augmented with NFL highlights, news and analysis, and historical content – the latter of which will take advantage of the popular social media hashtag, #TBT, or “Throwback Thursday.”